Policies and terms
How we handle information, how this website may be used, and how we approach artificial intelligence.
Responsible AI Policy
Our approach to responsible AI
Artificial intelligence can improve how organisations work, make decisions and serve customers.
It can also introduce new risks.
At Sinc, we believe AI should be adopted deliberately, with appropriate consideration for the people, information and business processes affected by it.
Purpose
AI should have a clear and legitimate purpose.
We encourage organisations to begin by identifying the problem they are trying to solve rather than introducing AI simply because the technology is available.
Human oversight
AI systems may assist people, automate tasks or support decisions, but accountability should remain clear.
Where appropriate, workflows should include human review, escalation or approval.
Privacy and data
AI systems may process sensitive business, employee or customer information.
Organisations should understand what information an AI system receives, how it is processed, where it is stored and what protections apply.
Transparency
Users should have an appropriate understanding of where AI is being used, particularly where it influences decisions, communication or customer interactions.
Reliability
AI systems can produce incorrect or misleading outputs.
The acceptable level of risk depends on the use case.
Higher-impact applications require stronger validation, monitoring and human oversight.
Security
AI adoption should be considered within the organisation’s wider information security environment.
Access controls, system permissions, data exposure and third-party services should all be evaluated.
Accountability
Using AI does not transfer responsibility away from the organisation.
Businesses remain responsible for how AI systems are selected, configured, used and monitored.
Continuous review
AI systems, providers and capabilities change quickly.
Responsible adoption therefore requires ongoing review rather than a one-time implementation decision.
Privacy Policy
Sinc respects the privacy of visitors, clients, partners and users of our digital services.
This Privacy Policy explains the general types of information we may collect through our website, why we may collect it and how it may be handled.
Information we may collect
Depending on how you interact with us, we may collect information such as:
- Your name
- Organisation
- Email address
- Phone number
- Information submitted through contact or consultation forms
- Technical information associated with website usage
How we may use information
Information may be used to:
- Respond to enquiries
- Provide requested services
- Arrange consultations
- Support client relationships
- Improve our website and services
- Meet legal or regulatory requirements
Third parties
Where necessary, we may use third-party service providers to operate our website, communications, hosting or related business services.
Information is shared only where required for the relevant service or where otherwise permitted by law.
Data security
We take reasonable measures to protect information under our control from unauthorised access, disclosure, alteration or loss.
Your rights
Depending on applicable law, you may have rights relating to access, correction or deletion of your personal information.
Contact
For privacy-related questions, contact privacy@sincwebstudio.com.
Note for publication: This policy should be reviewed against the final website functionality, analytics tools, hosting environment, forms and applicable Kenyan data protection requirements before launch.
Terms of Use
These Terms of Use govern access to and use of the Sinc website.
By using this website, you agree to use it lawfully and in a manner that does not interfere with its operation or the rights of others.
Website information
Information published on this website is provided for general informational purposes.
Descriptions of services, capabilities and products do not constitute a binding proposal, contract or guarantee unless specifically agreed in writing.
Intellectual property
Unless otherwise stated, website content, branding, graphics, written material and other intellectual property belong to Sinc or their respective rights holders.
Content may not be reproduced, distributed or commercially used without appropriate permission.
Third-party services
The website may contain references or links to third-party services.
Sinc is not responsible for the content, availability or practices of external websites or services.
Availability
We aim to keep the website available and accurate but do not guarantee uninterrupted availability or that all information will always be complete or current.
Changes
These Terms may be updated periodically.
Note for publication: Final terms should be reviewed based on the exact legal entity, products offered through the website and any online transactions or account functionality introduced.
Cookie Policy
The Sinc website may use cookies and similar technologies to support website functionality, understand how visitors use the website and improve the user experience.
Cookies are small files stored on a user’s device by a website.
Depending on the final website configuration, cookies may be used for:
- Essential website functionality
- Security
- Preference management
- Analytics
- Performance monitoring
Where required, visitors will be provided with appropriate controls for non-essential cookies.
Note for publication: The final cookie notice should reflect the actual analytics, advertising and third-party services installed on the website.
